Amidst surging demand for high-quality portioned coffees in India, Nestlé, a renowned food and beverage company, has unveiled plans to introduce Nespresso to the Indian market by the end of 2024. This move aims to bolster the premium coffee category across the country, with Nespresso coffees set to be made available through various e-commerce platforms.
The initiative will kick off with the opening of the inaugural Nespresso boutique in Delhi, with subsequent expansion into other key cities nationwide. Nespresso’s range of coffees and systems, catering to both in-home and out-of-home consumption, will be offered in original and professional formats.
Guillaume Le Cunff, CEO of Nespresso, expressed his excitement, stating, “I am delighted that we are introducing Nespresso to coffee lovers in India. For almost 40 years, Nespresso has been committed to elevating the coffee experience through its signature taste and to embedding sustainability in every part of the business.”
Nespresso, a certified B Corp™ company and a pioneer in the portioned coffee segment, operates its Nespresso AAA Sustainable Quality Program, collaborating directly with approximately 2,000 coffee farmers in India.
Suresh Narayanan, Chairman and Managing Director of Nestlé India, highlighted the significance of Nespresso’s arrival, stating, “I am very happy that Nespresso will soon be available to enable consumers, coffee aficionados, and coffee connoisseurs in India to unlock new experiences and discover extraordinary coffees.”
Nespresso coffees are manufactured in three state-of-the-art factories in Switzerland, supported by over 1,300 dedicated employees. The brand boasts a global presence, spanning across 90 markets and comprising a network of over 800 boutiques in 500 cities worldwide.