Bisleri International joins forces with renowned designer Gauri Khan to unveil a distinctive limited-edition label for Vedica’s Himalayan Sparkling Water. This partnership signifies a blend of sophistication and creativity, as Gauri Khan infuses her unique design expertise into crafting an exclusive label for Vedica Himalayan Sparkling Water, merging her artistic vision with the refreshing essence of Vedica.
The unveiling of this creative collaboration is accompanied by a captivating short film, offering viewers an inside look into the genesis of the label design. The limited-edition bottle will be accessible through select channels and markets nationwide.
Jayanti Khan Chauhan, Vice Chairperson of Bisleri International, expressed her thoughts on the initiative, stating, “Vedica Himalayan Sparkling Water embodies sophistication and innovation in every aspect. Gauri Khan, renowned for her embodiment of elegance and contemporary aesthetics, seamlessly aligns with this partnership. Her designs, both modern and timeless, strengthen our positioning of Vedica Himalayan Sparkling Water among our discerning audience. The limited-edition label exudes a contemporary allure that resonates with the refined taste of our consumers, fostering a deeper connection with the brand.”
Reflecting on her collaboration with Bisleri Vedica, Gauri Khan shared her excitement, stating, “I am thrilled to collaborate with a premium brand like Bisleri Vedica, known for its graceful adaptation to evolving trends and consumer expectations. Inspired by my recent mountain expedition, the label design features golden accents that reflect the celestial allure of the night sky, adding a luxurious touch. My aim was to evoke a sense of purity and harmony in the design, perfectly resonating with the brand’s foundational principles.”
This collaboration epitomizes a fusion of refinement and innovation, mirroring Vedica Himalayan Sparkling Water’s harmonious combination of lively bubbles and balanced mineral composition.