Kellanova, a prominent player in the snacking industry, is gearing up to launch Pringles Mingles, a new puffed snack offering set to hit shelves in October. This innovative addition to the Pringles brand lineup offers a unique twist, featuring crispy bowtie-shaped puffs that promise a delightful combination of crispiness on the outside and light, airy texture on the inside, inspired by the brand’s iconic moustached mascot, Mr. P.
Pringles Mingles will debut in three tantalizing flavours: Cheddar & Sour Cream, Sharp White Cheddar & Ranch, and Dill Pickle & Ranch. With its convenient bag packaging, this new snack option aims to enhance sharing experiences among consumers, whether enjoying a movie night at home, hosting a party, or snacking on-the-go.
The launch of Pringles Mingles underscores Kellanova’s strategic focus on innovating its core brands within the snacking category, following its separation from WK Kellogg last October. As the flagship product within Kellanova’s snacking portfolio, Pringles boasts significant sales, totaling approximately $3.2 billion in 2023.
Mauricio Jenkins, the U.S. marketing lead for Pringles, highlighted the novelty of Pringles Mingles, stating, “This puffy, airy snack not only gives fans a new way to experience Pringles, but it’s easy-to-share packaging creates a new way to enjoy their favourite snack with friends and family, whether munching at home for movie night, at a party, or on-the-go.”
CEO Steve Cahillane’s earlier commitment to anchoring Kellanova’s approach around its major brands, including Pringles, further reinforces the company’s dedication to unlocking the brand’s full potential globally. With Pringles emerging as Kellanova’s biggest brand, the company aims to drive growth by expanding capacity in emerging markets.
Kellanova’s emphasis on innovation extends beyond Pringles, as demonstrated by its efforts to diversify its Cheez-It brand with new formats and flavours. The company’s strategic focus on snacks reflects its ambition to strengthen its market presence in the multi-billion-dollar category, positioning itself against industry heavyweights such as Nestlé, PepsiCo, Mondelēz International, and General Mills.