Direct-to-consumer (D2C) snacking brand Let’s Try has announced that it has secured funding in a round led by Wipro Consumer Care Ventures, the venture capital arm of Wipro Consumer Care & Lighting. Although the exact amount of the investment was not disclosed, the funding round also saw participation from early-stage accelerator fund 100Unicorns.
The New Delhi-based Let’s Try, founded in 2021 by Nitin Kalra, offers a wide range of snacks, including baked, fried, and roasted namkeens. The company aims to utilize the newly acquired funds to fuel its expansion both online and offline. Let’s Try currently boasts a revenue run rate exceeding ₹50 crore and has set an ambitious target to surpass ₹100 crore in annual recurring revenue by the end of this fiscal year.
Speaking on the development, Kalra expressed optimism about the future, stating, “The current funding round and partnership with Wipro Consumer Care will unlock new growth avenues for Let’s Try. We aim to leverage these opportunities to propel Let’s Try towards becoming one of India’s most promising brands.”
The funding comes at a time when healthy snack brands are witnessing rapid growth, driven by an increasing number of health-conscious consumers and the influence of social media. This trend was highlighted in a report by ET on February 8.
Sumit Keshan, Managing Partner at Wipro Consumer Care Ventures, commented on the investment, saying, “Their deep understanding of product innovation, consumer behaviour, and market trends uniquely positions them to expand rapidly and challenge established brands.” The venture arm has a fund size of ₹450 crore and has previously invested in several companies in the food industry, including The Baker’s Dozen.
Earlier this year, The Baker’s Dozen, another food industry player, secured ₹33 crore in a funding round led by Wipro Consumer Care Ventures, along with contributions from Mirabilis Investment Trust and She Capital, as reported by ET on January 11.