Pluckk, a fresh produce foodtech startup backed by Bollywood actress Kareena Kapoor, is targeting a significant growth milestone. The company aims to double its annual run rate (ARR) to Rs 200 crore by the end of this fiscal year, according to CFO Nelson Dsouza. Having closed FY24 with an ARR of Rs 100 crore, Pluckk has achieved this feat in a notably short period, with a focus on profitability.
Founded in 2021, Pluckk operates as a farm-to-fork fruit and vegetable provider. Approximately 20% of its orders are generated via its website, while the majority come from leading online marketplaces such as Blinkit, Zepto, Amazon, and Swiggy. The startup is now aiming to increase its share of offline sales to 25–30% over the next two years, particularly through modern trade channels.
In 2022, Pluckk raised USD 5 million in seed funding and is planning to seek additional external investment at the appropriate time, Dsouza noted. The company, which initially focused on fresh fruits and vegetables, has recently diversified its offerings to include fresh juices, salads, and dips. Last year, it also acquired Kook, a foodtech startup that specializes in DIY meal kits.
Pluckk is considering entry into two new product categories and is open to acquisition opportunities to further expand its portfolio. The company currently operates in Delhi, Mumbai, and Bangalore, with ongoing efforts to increase its presence in Pune and explore additional markets in southern and eastern India.
The success of Pluckk’s farm-to-fork model is attributed to its efficient logistics, which has resulted in supply chain costs that are 10-15% lower than industry standards. The company manages collection centres close to farmers, along with a central warehouse over 8,000 square feet in size, to optimize its operations.