~ Makes a global pitch for its Sesame & Tahina at Stand C6-09 at Dubai World Trade Center ~
Sharjah, 28th September 2024: UAE based Wilmington Foods made its debut at the Private Label Middle East Show in Dubai this week. The participation in this exhibition was a pragmatic attempt of the entity to leverage the market outreach of its product basket & garner lucrative business opportunities. Wilmington Foods joined the fleet of over 200 exhibitors from 45 countries and marketed its products to visitors including packaged food manufacturers, supermarket/hypermarkets, wholesalers, food-service providers (hotels/restaurants) & importers/trade agent.
Private Label Middle East (PLME), MENA’s only event for private label and contract manufacturing, extended a unique platform for buyers to connect directly with global manufacturers, providing cost-effective, custom-made products and innovative branding solutions. Wilmington Foods showcased its splendid medley of Tahina and Sesame Seeds over their booth space #C6-09 in the Dubai World Trade Center (DWTC), UAE. It was also attendees’ first look at the company’s brand portfolio, and it was a hit with the crowd!
PLME 2024 was held at DWTC in Dubai, between 24 September and 26 September 2024. From conferences, exhibitions, and an investor programme, to exciting product launches, a start-up competition, and festive showcase, the event hosted a comprehensive platform for networking, business growth, and industry insights. It also offered an excellent opportunity to the exhibitors & to the visitors to connect and interact with the professional experts on the most recent market innovations and remunerative business opportunities. At booth C6-09, Wilmington Food’s expert team exhibited a prolific range of sesame products, including mechanically hulled sesame seeds and ground sesame paste, Tahina specifically tailored to meet the evolving needs of the customers.
Based in the Hamriyah Free Zone Area, Sharjah, Wilmington Foods is engaged in the manufacturing of sesame based products viz.Tahina and Hulled Sesame Seeds for various food manufacturers, retailers, restaurants, and other distribution channels. The company understands each business’s unique requirements and is committed to providing customized solutions that enhance brand identity and customer satisfaction.
Wilmington Foods aligns with PLME 2024 in an attempt to explore opportunities and utilize excess capacity towards more profitable lines. As a B2B sesame supplier, the company is also keen on fostering relationships with distributors and retailers aiming to expand their product offerings in the rapidly growing market for healthy, natural and clean label products. With the rising consumer demand for natural and unprocessed products, Wilmington Food’s sesame and derivatives aligns perfectly with market trends, providing businesses with a competitive edge.
Speaking on the occasion, the Company Director Mr. Aditya Sahu said, “Private Label Middle East is a key event for Wilmington Foods, especially as the Middle East’s market continues to grow, attracting global interest in our facilities and capabilities. It was an ideal platform for us to connect with potential partners and showcase our exclusive range of sesame products tailored for private label branding.”
“We’ve had a fantastic, overwhelming response to our Tahina range that we have introduced this time at the show,” he added.
With our participation at PLME expo, we intend to yet again be a part of a prolific platform, co-create trends and deliver differentiated, high-quality private label products that define the future of food industry. It was an excellent opportunity for the companies like ours to meet industry professionals, establish strategic partnerships and explore new business opportunities.
Made in UAE to match the global standards, Wilmington Food’s products are quickly gaining acceptance and acclaim across the country. Moving forward in its vision to become the one-stop shop for sesame seeds, the company is now working towards the diversification of its product line. After stabilizing the Tahina production, Wilmington Foods is closely looking at other sesame derivatives. The company envisages to amplify the production capacity and augment its product line with Halawah and Sesame Oil in the near future.