Zydus Wellness, a leading FMCG company, has made its entry into the adult nutrition market by launching VieMax, a new addition to its popular Complan brand. VieMax, available in vanilla and chocolate flavours, is designed to address key nutritional concerns among Indian adults, such as protein deficiency, gut wellness, muscle health, and immunity.
Tarun Arora, CEO of Zydus Wellness, stated, “VieMax is a natural extension of our Complan portfolio. It reflects our commitment to providing comprehensive health solutions for adults, addressing the growing concerns of protein deficiency and poor muscle health in India.”
With 73% of Indians reported to be protein deficient, and 71% of adults aged 30-55 experiencing muscle health issues, the need for targeted nutritional products has become critical. VieMax aims to tackle these challenges, offering a timely solution for adults seeking to improve their overall health.
VieMax is currently available in pharmacies across the country.