The global snacking sector is undergoing a shift as food manufacturers adapt to evolving consumer preferences. A new report from HealthFocus International highlights a growing trend: more snacks are incorporating fruits and vegetables to meet consumers’ increasing demand for healthier options.
As snacking replaces traditional mealtimes, nearly half of global consumers (48%) now eat more than two snacks per day. This shift has prompted food makers to rethink ingredient choices, ensuring that even indulgent snacks offer nutritional benefits. The report indicates that younger consumers, in particular, view multiple healthy snacks throughout the day as equally or more nutritious than the traditional three-meal-a-day approach.
The demand for healthier snacking options is evident, with 45% of consumers globally seeking the healthiest choices possible. Another 38% prefer a balanced approach, allowing themselves indulgent treats within an overall healthy diet. The report underscores that “made with fruits and vegetables” is now the third most important factor in snack selection globally.
Major brands are responding to this trend. Cheerios Veggie Blends, traditionally a staple in the baby food category, now include sweet potato, carrot, spinach powders, and banana and blueberry purees in each serving. Similarly, Once Upon a Farm and Cerebelly have added nutrient-rich ingredients like apple, pear, kale, and mushrooms into their snack offerings, ensuring a blend of flavour and nutrition.The rise of “clean-label” products, which emphasize wholesome, minimally processed ingredients, is also shaping the snacking industry. A report from Innova Market Insights found that clean labels are increasingly influencing consumer buying behavior. Botanical extracts, plant-based innovations, and simple ingredient lists are making consumers feel more connected to nature.
As consumer preferences continue to shift towards healthier, more transparent food choices, manufacturers are focusing on clean-label, better-for-you ingredients to stay competitive in the evolving snack market.