Godiva is reinforcing its premium image with the launch of the limited-edition Belgian Heritage Collection. This exclusive assortment of a dozen handcrafted chocolates, created in Brussels, includes flavours and confections not previously available to consumers.
Carlos Canals, managing director of Pladis Americas, which oversees Godiva, curated the collection during a recent trip to Belgium. He and his team carefully selected twelve chocolates from hundreds, each piece representing Godiva’s nearly century-old Belgian roots. Among the highlights are G-Macadamia, a milk chocolate filled with hazelnut praliné, caramelized macadamia nuts, and biscuit crisps; Ruby G, featuring the brand’s first ruby chocolate; and Paris Brest, a dark chocolate shell with almond praline ganache and hazelnut mousse, topped with caramel crumble.
“This collection brings the rich and intricate flavours of Brussels to American consumers,” said Steve Lesnard, Godiva’s president. “It showcases our commitment to craftsmanship, creativity, and cultural relevance.”
Pladis, the parent company also owning Flipz and Turtles, aims to expand its U.S. market share through innovation and seasonal offerings. The company reported sales nearing $400 million in 2023, driven by its emphasis on varied packaging, store displays, and expanded product lines.