Amul, India’s leading dairy brand, is set to enter the European market with a launch in Spain by the end of this month, according to Jayen Mehta, Managing Director of the Gujarat Cooperative Milk Marketing Federation (GCMMF). The cooperative, owned by 3.6 million Indian farmers, will expand across Europe following its initial launch, broadening its international footprint.
The move follows Amul’s successful entry into the U.S. market in March, where it introduced four milk variants to cater to the Indian and broader Asian diaspora. “We will be launching fresh dairy products in Europe by month-end, starting with Spain,” Mehta announced during the annual convocation at the Indian Institute of Foreign Trade.
While the Indian dairy industry faces non-tariff barriers in several countries, Mehta emphasized the importance of support for reducing these obstacles to boost exports. He highlighted that dairy production is a key source of income for over 100 million Indian families, mostly small and marginal farmers.
Amul has grown significantly, achieving an annual turnover of ₹80,000 crore and securing a reputation as one of the world’s strongest dairy and food brands. The entry into Europe marks another major step in its strategy to serve the global market while maintaining strong ties to its farmer-owned cooperative roots.