The FSSAI has urged all Food Business Operators (FBOs) to adhere to the Supreme Court’s directive on the airing, printing, or display of advertisements. The directive mandates advertisers or advertising agencies to submit a self-declaration via designated portals certifying compliance with the Advertising Code outlined in the Cable Television Networks Rules, 1994.
Key points:
- Mandatory Self-Declaration: Advertisers must ensure their advertisements align with the Advertising Code and upload a self-declaration before publishing or airing the content.
- Proof for Broadcasters: Advertisers must provide proof of this declaration to broadcasters, publishers, or relevant media platforms for record-keeping.
- Operational Portals: The Ministry of Information & Broadcasting’s Broadcast Seva Portal (for TV and radio) and the Press Council of India’s portal (for print, digital, and internet media) facilitate this compliance process, operational since June 4, 2024.
This move stems from the Supreme Court’s efforts to curb misleading advertisements in the case Indian Medical Association (IMA) vs. Union of India & Ors., emphasizing consumer protection. FBOs must ensure adherence to avoid legal and regulatory repercussions.