A German court has prohibited a discount supermarket chain from selling a version of “Dubai chocolate” that is not produced in the UAE, following a legal challenge by businessman Andreas Wilmers. The ruling, made by a Cologne court and seen by AFP highlights concerns about deceptive labeling practices.
The case centers on “Alyan Dubai Handmade Chocolate,” a product stocked by supermarket chain Aldi Sued but manufactured in Turkey. The court sided with Wilmers, who imports genuine “Dubai chocolate” from the Emirati city, stating that the label “Dubai Handmade Chocolate” would mislead consumers into believing the product originates in Dubai. The small-font “Origin: Turkey” label on the back of the packaging was deemed insufficient to clear up this confusion.
Dubai chocolate, filled with pistachio paste and wrapped in thin pastry, gained viral fame on social media platforms like TikTok, with some videos receiving millions of views. Its immense popularity led to store shortages, resale for exorbitant prices online and heightened scrutiny of imitation products.
Wilmers initiated the legal action after receiving customer complaints about the taste of the Turkish-made treats. He emphasized, “Seeing ‘Dubai Handmade Chocolate’ on a mass-produced bar from Turkey is simply unacceptable. A term like ‘Dubai style’ would be more appropriate.”
The court ruling requires Aldi Sued to stop selling the product and pay legal costs. The decision can still be appealed.
Wilmers has also taken action against other companies. A Swiss chocolate maker changed its packaging following his complaint, and he is considering legal steps against another German supermarket chain that continues to sell similar Dubai-style products.