Swiggy has announced collaboration with Blue Tokai Coffee Roasters to deliver freshly brewed coffee to customers in just 15 minutes via its dedicated quick-delivery app, SNACC. This partnership marks Swiggy’s latest move to solidify its position in the rapid food delivery market, amidst stiff competition from Zomato, Blinkit, and Zepto.
The SNACC app, launched as a standalone platform, focuses on ultra-fast delivery for beverages, snacks, and light meals. Through this partnership, coffee lovers can order popular Blue Tokai beverages such as Americano, Cappuccino, Flat White, Iced Americano, Latte, and Vietnamese Iced Coffee.
Satheesh Raman, Business Head of SNACC, highlighted the company’s commitment to enhancing convenience for busy consumers. “After revolutionizing food delivery with Swiggy and the introduction of Bolt, SNACC aims to make life even more effortless for users by catering to their quick beverage and snack needs,” Raman said.
Shivam Shahi, Co-Founder and COO of Blue Tokai Coffee Roasters, expressed excitement about the partnership, noting that the coffee segment demands speed, quality, and convenience. “This collaboration aligns with our vision of delivering high-quality coffee to a wider audience while meeting the growing demand for quick delivery services,” Shahi stated.
Launched in October 2024, SNACC is Swiggy’s second initiative in the rapid delivery segment, following its earlier platform, Bolt. By expanding into quick coffee delivery, Swiggy continues to build an ecosystem catering to new-age customers who prioritize speed and convenience.
With the instant food delivery market heating up, Swiggy’s strategic partnerships, like this one with Blue Tokai, reflect its ambition to remain a leader in the industry.