Global quick-service restaurant (QSR) giant Subway is focusing on enhancing accessibility and regional flavor adaptation as key strategies for growth in the Indian market. The brand plans to open new stores in strategic neighborhood locations identified through scientific algorithms, aiming to reach a wider consumer base across metros and tier-2 and tier-3 cities.
Subway, which crossed the 900-store milestone in over 160 Indian cities last year, has set an ambitious goal to nearly double its presence to over 1,700 stores in the next 5-6 years. The chain added 100 new stores in India in 2024 alone, reflecting its commitment to expansion in one of the world’s fastest-growing markets.
Culinary Brands, the master franchisee for Subway in India, emphasized the importance of prudent growth in the short term while maintaining a positive long-term outlook. The company views India’s growth story as robust, anticipating sustained expansion.
Subway’s strategy involves not only increasing its store footprint but also tailoring its offerings to suit local tastes. Regional flavor adaptations aim to appeal to the diverse palate of Indian consumers, reinforcing the brand’s focus on delivering freshly made-to-order sandwiches that resonate with local preferences.
Global CEO of Subway, John Chidsey, had earlier outlined the company’s vision to scale its operations in India, targeting significant growth over the next few years. The use of data-driven location strategies and an emphasis on neighborhood accessibility are expected to bolster Subway’s market presence and consumer reach.
As Subway charts its path for growth, the combination of accessibility, localized offerings, and strategic expansion positions the brand as a key player in India’s thriving QSR market.