Slice Soda is returning to store shelves with a revamped formula focused on gut health, according to its new owner, Suja Life. The iconic beverage, originally launched by PepsiCo in 1984 and discontinued in the early 2000s, has been reformulated to align with modern consumer preferences for functional and health-conscious drinks.
The new Slice retains its signature flavors and carbonation but now features real ingredients, five grams or less of sugar, no high fructose corn syrup, and a blend of prebiotics, probiotics, and postbiotics. This repositioning taps into the growing demand for nostalgic brands with a healthier twist. A report from Precedence Research predicts the global functional drinks market will nearly double to $437 billion by 2034.
Suja Life, known for its organic juices and immunity-boosting shots, acquired Slice in May 2024. The move initially seemed unexpected for a company specializing in health-focused beverages, but the reformulation clarifies Suja’s strategy to modernize the 41-year-old soda brand.
Slice’s relaunch comes at a time when health-oriented sodas are gaining traction. The challenge for Suja will be to capture both the nostalgia-driven older audience familiar with the brand and younger consumers who gravitate toward newer functional beverages like Poppi and Olipop.
The updated Slice will be available in Orange, Lemon Lime, Classic Cola, and Grapefruit Spritz flavors at Albertsons and select Costco locations. Target will exclusively carry Strawberry, while all Albertsons-affiliated stores will stock Grape. Additional flavors, including Ginger Ale, are expected to roll out in the second and third quarters of 2025.
Slice joins a growing list of legacy beverages making a comeback with a contemporary spin. Florida-based Redcon1 is relaunching Jolt Cola as a sugar-free energy drink with added caffeine and functional benefits, reflecting the broader trend of reintroducing classic brands in response to evolving consumer preferences.