Mother Dairy has entered the high-protein dairy market with the launch of its ‘Pro’ portfolio, aiming to tap into India’s growing demand for protein-rich food. The company unveiled ‘Promilk’, a milk variant that offers 30% more protein than regular milk, as the first product in this new range.
With studies indicating that 70-80% of Indians fail to meet their daily protein requirements, Mother Dairy’s Managing Director, Manish Bandlish, emphasized the importance of making protein-rich products easily accessible. “This new launch marks a significant step for us towards democratizing protein consumption,” he stated.
The Pro range will initially be available across online and offline channels in Delhi NCR starting March 27, with plans to expand to other markets soon. Mother Dairy is targeting an initial sales volume of around 50,000 litres per day for Promilk.
In the coming months, the company will expand the Pro portfolio to include high-protein variants of paneer and curd. This strategic move is expected to contribute significantly to Mother Dairy’s ambitious revenue target of Rs 20,000 crore in FY26, up from its projected Rs 17,000 crore revenue in FY25.
Bandlish highlighted that quick commerce is proving to be a major growth driver, with Mother Dairy anticipating 10% of its total revenue in FY26 to come from this channel. He noted that categories like paneer and frozen products are witnessing remarkable traction through quick commerce platforms.
The company is also witnessing a 30-40% surge in sales for summer-special categories, further strengthening its growth outlook for the upcoming fiscal year.