Cream Stone, the homegrown ice cream brand renowned for popularizing the frozen stone concept in India, has announced the launch of ‘Cream Stone Tubz’ — a new range of premium packaged ice creams aimed at elevating the at-home dessert experience.
With a loyal customer base and cult favorites like Nut Overload and Willy Wonka, Cream Stone is now venturing beyond its boutique parlors to reach freezers across India. The Tubz range marks the brand’s strategic entry into the premium packaged segment, offering the same indulgent flavors in a convenient take-home format.
“Our vision has always been to make ice cream an experience — luxurious, joyful, and memorable,” said Sheetal Patil, CEO, Cream Stone. “With Tubz, we’re bringing that experience directly into homes. Whether it’s a celebration or a quiet night in, every scoop is crafted to deliver happiness. We’re starting from our hometown and aim to make Tubz a household name across India.”
The product line has been developed through global R&D support and is subject to rigorous quality standards, reinforcing the brand’s premium positioning. Initially targeting the Telugu states — Andhra Pradesh and Telangana — Cream Stone aims to capture a significant market share in these regions within a year before expanding to metros and tier-II cities nationwide.
Patil added, “We are democratizing luxury ice cream for Indian families with Tubz. It’s more than just a product — it’s our way of bringing Cream Stone into everyday moments.”
The move reflects a growing trend among boutique brands to capitalize on the booming demand for high-quality, ready-to-consume desserts, especially in a market where convenience and indulgence increasingly go hand in hand.