Amul, India’s largest food and FMCG brand, continues to make headlines with its strategic partnerships across IPL 2025. This season, Amul has teamed up with nine teams for its high-protein range, six teams for ice cream, and three for beverages. As the leader in India’s ice cream market, Amul offers a wide variety of flavors, formats, and price points, catering to every consumer’s taste.
Furthering its high-protein revolution, Amul launched the world’s first High Protein Kulfi on 25th April 2025 at a grand event at ITC Sonar, Kolkata, with the Kolkata Knight Riders (KKR) team. This innovation delivers 10g of protein per 60g mango-flavored kulfi, with just 57 calories. It is low-fat, lactose-free, prebiotic-rich, provides 100 million CFU probiotics, and contains no added sugar — making it a game-changing indulgence for both athletes and health-conscious consumers.
Priced at Rs 40, the kulfi will soon be available through Amul’s quick-commerce partners. Jayen Mehta, Managing Director of Amul, shared, “We are thrilled about this launch and are working on many more high-protein innovations — from parathas to coffees — to help every Indian achieve a protein intake of 1g per kg of body weight daily.”