FarMart, the tech-driven B2B food supply platform, has forayed into India’s packaged food market with the launch of its consumer brand, FarMart Pantry. After debuting in the Middle East last year, the company is now introducing 27 pantry staples — including chakki atta, basmati rice, pulses, and millet-based products — for Indian consumers.
The products will be available via leading quick commerce platforms like Blinkit and Zepto, as well as through modern retail chains such as Nature’s Basket and Modern Bazaar.
Alekh Sanghera, CEO and Co-founder of FarMart, said the company is betting big on quick commerce, aiming to drive 50% of its revenue from this channel by the end of the year.
“We view quick commerce as a critical lever to build direct brand recall and engage today’s modern, convenience-driven consumer,” Sanghera said.
FarMart’s India expansion is being pursued through an omnichannel strategy. While quick commerce remains a key focus, the company is also strengthening its footprint across supermarkets and premium general trade outlets, starting with Delhi NCR and other major metros.
Despite entering the consumer-facing segment, FarMart plans to maintain a digital-first approach and has no plans to set up standalone stores.
“Our digital-first approach enables us to stay agile and scale faster,” Sanghera added.
FarMart expects India to contribute over 70% of its total revenue this year, driven by strong demand across quick commerce, modern trade, and general trade formats. The company has already established a presence in Delhi NCR, Haryana, Mumbai, Pune, Bangalore, and parts of Uttar Pradesh.