The Indian Food and Beverage Association (IFBA), which represents major companies like McDonald’s, Wingreens, and Ferrero, has criticized the growing use of “no palm oil” labels on packaged foods, calling them “misleading marketing gimmicks” that could distort public perception.
In a strongly worded statement issued on Tuesday, IFBA said such labels are being used as a superficial differentiator by many brands, especially in the biscuit, snack, and bakery segments. “Labels like ‘palm oil free’ overshadow credible dietary guidance and have become a marketing tool,” the association said, warning that food decisions today are increasingly influenced by social media trends rather than scientific evidence.
The association cautioned consumers against relying on nutrition advice from online influencers who “amplify half-truths without expertise.” Several D2C and retail brands using the “no palm oil” claim are also charging premiums for their products.
Shilpa Agrawal, Director of Scientific and Regulatory Affairs at IFBA, referred to the Dietary Guidelines for Indians 2024, issued by the ICMR-National Institute of Nutrition, which advocate rotating edible oils—including palm oil—for a balanced fatty acid profile. She highlighted the presence of tocotrienols in palm oil that are linked to cholesterol reduction and heart health benefits.
Additional points highlighted by IFBA:
· Palm oil remains one of the most affordable and accessible edible oils in India.
· India consumes around 26 million tonnes of edible oil annually, of which 9 million tonnes is palm oil.
· The oil has a balanced fatty acid profile and contains zero trans fats.
· Palm oil is often misunderstood due to selective branding and fear-based marketing.
· Countries around the world are promoting sustainable palm oil production.
· The Government of India has been actively working to reduce edible oil import dependency.
· The National Mission on Edible Oils–Oil Palm (NMEO-OP), launched in 2021 with a budget of ₹11,040 crore, aims to boost domestic palm oil cultivation.
IFBA’s statement underscores the tension between scientific dietary guidance and emerging consumer preferences shaped by digital narratives.