Drix has unveiled its first line of prebiotic sodas, signaling a major shift in India’s beverage landscape. The launch marks the brand’s entry into the functional drinks category, with plans to expand into sparkling waters, clean energy gels, and other “better-for-you” products designed for everyday wellness.
Unlike conventional sodas, which are loaded with sugar and deliver no nutritional benefits, Drix sodas are infused with prebiotics—ingredients that support gut health. The move addresses two pressing realities: India’s massive soda consumption and the nation’s alarming fibre gap. Urban Indians consume just 15g of fibre per day, less than half the recommended 31g, highlighting the disconnect between diets and functional nutrition.
Rahul S. Stephen, co-founder & CEO of Drix, said: “India has one of the largest soda markets in the world, yet consumers get almost nothing from it. Gen Alpha won’t drink the sodas we grew up with—and that’s exactly the shift we’re building for. Beverages should be more than just sugar, and Drix is our answer to that.”
Bikash Parik, co-founder & CMO, added: “We’re not just building a beverage; we’re building a culture-forward brand. Drix is about more than what’s in the can—it’s about lifestyle, values, and community. From design to voice, we want Drix to feel like a movement, one that celebrates wellness, creativity, and connection.”
With its first drop, Drix aims to challenge what soda can be—transforming it from a sugary indulgence into a functional, culture-driven choice for the next generation of consumers.