Magnum Ice Cream Company is tapping into the fast-growing “better-for-you” trend with the launch of Yasso Frozen Greek Yogurt Pints, aiming to attract health-conscious consumers seeking indulgence with benefits.
Yasso — the frozen yogurt brand known for its low-calorie novelties — will now offer its signature Greek yogurt in 14-ounce pint formats. Each pint contains up to 19 grams of protein and around 400 calories, with no artificial colors, flavors, or sugar alcohols. Previously, the brand was available only in bar, sandwich, and bite-sized formats.
“This marks a pivotal moment for us to expand the brand into new consumption occasions,” said Lisa Vortsman, Chief Marketing and Innovation Officer, North America, at The Magnum Ice Cream Company. “Consumer demand for healthier indulgence is rising, and Yasso is perfectly positioned to meet it.”
While frozen yogurt production in the U.S. has dropped by more than half since 2008, Statista data indicates that consumer interest is rebounding — especially as more people seek high-protein, lower-calorie dessert options. The renewed enthusiasm for yogurt-based products also aligns with the growing adoption of GLP-1 weight-loss medications, which encourage protein-rich diets.
The new pints aim to broaden Yasso’s appeal by allowing for sharing and multi-serving consumption, unlike traditional single-serve bars. The product will debut exclusively at Target on October 12 in five flavors — Mint Chocolate Chip, Chocolate Chip Cookie Dough, Fudge Brownie, Cookies ’n Cream, and Coffee Chip — before rolling out nationwide in 2026.
Unilever, which acquired Yasso in 2023, is set to spin off its global ice cream business next month under The Magnum Ice Cream Company. The division also includes household names such as Ben & Jerry’s, Breyers, and Talenti.
Vortsman added that Yasso remains one of Magnum’s strongest-performing brands: “Consumers can’t get enough of Yasso. With the better-for-you snacking segment growing faster than the overall category, we see significant opportunities for innovation and expansion.”
Though Magnum has dabbled in frozen yogurt before — most notably through Ben & Jerry’s discontinued line — Yasso’s new protein-packed pints signal the company’s intent to redefine indulgence for the modern, health-focused consumer