KRBL Ltd, India’s largest integrated rice company, has expanded its health-focused product range with the launch of a low glycemic index (GI) rice variant under its India Gate Uplife brand, signalling a deeper push into the wellness-oriented staples segment.
The newly introduced India Gate Uplife Lite Everyday Rice is positioned for consumers seeking better blood sugar management and sustained energy levels. The launch marks the latest addition to the Uplife portfolio, which was introduced last year as part of KRBL’s strategy to diversify beyond traditional basmati rice offerings.
Ayush Gupta, Head of India Business at KRBL Ltd, said the company aims to build a meaningful presence in the proactive health and wellness space through continued brand expansion. The new rice variant is fat-free and trans fat-free, designed to help maintain balanced blood sugar levels while fitting seamlessly into regular household consumption patterns.
India Gate Uplife, developed on the foundation of KRBL’s flagship India Gate Basmati Rice brand, initially entered the market with gut-friendly edible oils before expanding into value-added rice products, including brown rice variants, targeted at weight management and digestive health.
Kunal Sharma, Vice President – Marketing and Organized Trade at KRBL, noted that consumers are increasingly seeking staple foods aligned with wellness goals without compromising on everyday taste and familiarity.
The low-GI rice variant is currently available through modern retail channels and e-commerce platforms. With this launch, KRBL continues to position itself as a diversified food company, extending its portfolio beyond core basmati rice into health-driven consumer segments.