Dairy major Mother Dairy has introduced over 30 new products across its value-added portfolio this summer, aiming to drive more than 30% growth across key categories through a mix of premiumisation, health-focused offerings, and regional innovations.
The expansion is led by ice creams, with nearly 20 new variants being launched to capture peak seasonal demand. The company is also tapping into the rising preference for healthier indulgence with a low-calorie ‘Go-Low’ ice cream range.
In the high-protein segment, Mother Dairy is strengthening its ‘Pro’ portfolio with offerings such as protein-enriched curd and paneer, targeting fitness-conscious consumers and evolving dietary habits.
Regionalization remains a key pillar of the strategy. The new lineup includes products like Jamun Yoghurt, Bhuna Jeera Raita, Shrikhand for western markets, and Meethi Dahi tailored for northern India, reflecting the brand’s focus on local taste preferences.
The company is also expanding its UHT milk portfolio, particularly in markets such as Jammu & Kashmir, to cater to growing demand for convenience and longer shelf-life dairy options.
Jayatheertha Chary, Managing Director at Mother Dairy, said product innovation continues to be central to the company’s growth strategy, with new launches aligned to changing consumer needs across age groups and consumption occasions.
The expanded portfolio will be rolled out in phases across both traditional retail and emerging distribution channels, as the company looks to strengthen its presence in a competitive and rapidly evolving dairy market.