Too Yumm! has expanded its portfolio with an entry into the ready-to-cook (RTC) breakfast segment, launching High Protein Super Oats as it looks to tap into the growing demand for convenient and nutritious morning meal options.
With this move, the brand is positioning itself in a category largely dominated by sweet offerings, introducing savoury variants tailored to Indian taste preferences. The new range includes Protein Masala, offering 22g of protein, and Masala Magic, with 11g of protein—both designed for consumers seeking quick yet functional breakfast solutions.
The launch reflects a broader shift in consumer behaviour, particularly among urban households, where demand for high-protein, easy-to-prepare, and flavour-forward foods is on the rise. By focusing on savoury profiles, the brand aims to better align protein-rich oats with traditional Indian breakfast habits.
Commenting on the development, Yogesh Tewari said the launch marks a strategic step in redefining protein-led foods in India. He highlighted that while awareness around protein consumption is increasing, most products in the segment continue to lean towards sweet formats, leaving a gap in everyday meal integration.
He added that the new offering is designed to simplify the shift toward healthier eating without compromising on taste, positioning it as a practical upgrade to daily breakfast choices rather than a restrictive alternative.
The product is targeted primarily at urban consumers and aligns with the growing popularity of RTC foods that combine convenience, nutrition, and local flavour preferences, reinforcing the brand’s focus on taste-led innovation in the better-for-you snacking and meal space.