Global food, confectionery and pet care major Mars Incorporated has inaugurated a new Global Capability Centre (GCC) in Hyderabad in collaboration with Genpact, strengthening its investment in India’s technology sector and expanding its digital capabilities across international operations.
Inaugurated on November 12, 2026, the centre covers approximately 60,000 square feet and will initially operate with more than 400 Genpact employees. The company plans to gradually expand the facility and transition to a workforce of around 1,000 Mars associates in the coming years.
The Hyderabad centre will serve as an international hub for digital innovation, artificial intelligence, data management and business operations. It will support Mars’ global businesses, including its snacking, food and nutrition, and pet nutrition divisions.
A major focus will be the integration of advanced AI-assisted technologies into business processes. Through Genpact’s Agentic Operations framework, the company intends to improve operational efficiency, consistency and decision-making while maintaining human supervision and expertise.
The initiative builds upon the partnership between Mars and Genpact, established in 2018. The companies aim to combine technology with their understanding of business operations to develop more efficient systems across international markets.
Claus Aagaard, Chief Financial Officer, Mars Incorporated, described India as an important market in the company’s long-term growth strategy. He said the Hyderabad centre would strengthen collaboration across markets, connect expertise and advance the company’s digital capabilities.
Telangana’s IT and Industries Minister, D Sridhar Babu, welcomed the investment, highlighting Hyderabad’s growing reputation as a destination for global technology and innovation centres. He observed that the facility would create opportunities for specialised professionals and contribute to the state’s technology ecosystem.
Mars has maintained a manufacturing presence in India since 1995, investing in seven local factories and employing more than 2,400 people across its snacking, food and pet nutrition operations.
The company has also announced significant investments in its Indian pet nutrition business, including a US$55 million expansion of its Hyderabad manufacturing facility and a US$12 million Royal Canin distribution and packaging centre.
The latest development reflects Mars’ increasing focus on digital transformation and the use of artificial intelligence to strengthen business operations, improve productivity and support future growth across its global markets.