Jan 15, 2020
Ola Foods gets new advisory member to the board of its food business- Rajeev Bakshi- who brings with him over 40 years of leadership experience across food and FMCG (fast-moving consumer goods) businesses. As Bakshi with his immense experience, deep understanding of consumer behaviour and preferences, as well as his vast experience in marketing and strategy, will help Ola Foods build unique offerings in innovative formats that consumers can relate to.
He has worked with the likes of Metro Cash & Carry, PepsiCo, and Cadbury. Bakshi was most recently, the managing director of Metro Cash & Carry India, the local arm of the German wholesaler Metro AG, where he was responsible for providing strategic leadership for the overall operations and growth of the business.
Bakshi’s experience in the food and FMCG industry spans across various categories including confectionaries, soft drinks, snacks, as well as across the length and breadth of food retailing.
Bakshi’s point of view is that Ola’s ambitions in the food business with a food-first approach is uniquely placed in a crowded, but undifferentiated industry. With unique offerings that have been developed after immense research and understanding of consumer preferences, Ola has the opportunity to build highly loved food brands in a market that is hitherto underserved.
With access to hundreds of millions of consumers who use Ola as an everyday platform, the brands will also have a unique advantage in terms of reach and influence.
Bakshi would be joining Bhavish (Aggarwal), Pranay (Jivrajka) and the team at Ola Foods to build India’s most preferred food-brands and in building a food-first business.