Jan 15, 2020
· Cracker refer to savory or salty flat biscuits. They are thinner and crispy than other types of biscuit
· Product will be available in Americana Mexican Veggie Cracker, Americana Multigrain Cracker and Americana Cheese Cracker
New Delhi, January 2020: With biscuit and cookies industry in India is being growing at a CAGR of 10 per cent for the last three years, leading FMCG player, the Bonn Group of Industries is not left behind in expanding their biscuit portfolio. Under their premium Americana range, they have unveiled cracker biscuits in three flavors – Mexican Veggie Cracker, Multigrain Cracker and Cheese Cracker — in the states of Haryana, Punjab and Delhi NCR.
Crackers, known for their crunchy texture, are the most popular flavor among youngsters. India is considered a potentially huge FMCG market because nearly 50% of its population is under the age of 25 years. Gifting and celebratory occasions are a popular trend among consumption favoring online-glued millennial generations. Premium biscuits are the ideal gift for people in this age group and Bonn’s top-shelf Americana range is poised at just the right spot in the market to take advantage.
“The addition of three popular flavors to our product portfolio is one more step in the direction of increasing our sales revenue to INR 1000 crore by 2021. It will also help us gain increased penetration in the high biscuit consuming states of Punjab, Haryana & Delhi NCR. Biscuits are the second of our core business products which we intend to incrementally expand with greater value-for-money and innovative output. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run”, said Mr. Amrinder Singh, Director, Bonn Group of Industries.
The Americana crackers Mexican Veggie Cracker, Multigrain Cracker and Cheese cracker are available in three different packs – 120 gram, 66 gram and 90 gram packs worth Rs 25, Rs 10 and Rs 10 respectively.
Giving the cracker biscuits a Mexican theme, The Americana Mexican Veggie Cracker is loaded with vegetable, herbs and Mexican flavored spices. While, Americana Multigrain Crackers are made up of Black Til, sunflower seeds linseed etc. which is not only good for health also a feast for your taste buds. Thirdly, as the name suggests Americana Cheese Cracker are loaded with cheese
Unlike bread and other bakery products, biscuits in India, are popular both in urban and rural demographics with proportions of those consuming them going up to 94% and 83% respectively. Increasing disposable income, changing lifestyle, growth in organized retail and increasing consumption of processed and packaged food are the main drivers of the industry. The FMCG sector as a whole is the fourth largest sector in the Indian economy and provides employment to around 3 million people accounting for approximately 5% of the total factory employment in India.
About Bonn Group
BONN is a quality driven FMCG Company which was founded more than three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand ‘BONN’ has become synonymous with Bread & Bakery in many cities in North India where the company enjoys a dominant market share. The Group produces a range of food products including Bread, Biscuits, Cakes, Rusk and Cookies that are sold in India and exported to about 55 countries over three continents.
The company, is the winner of National Award for Quality Products from the government of India, has certifications like HACCP by ‘DNV’ (a certificate body of Netherlands) and ISO 9001:2000certifications by ‘DNV’. It is also approved by the Bureau of Indian Standards and has also got BRC Certification.
The company has 12 manufacturing plants spread all over north India. The company is fully integrated having its own fleet of more than 500 trucks and an in-house setup for developing for packaging.
BONN Group is a pioneer in starting production of cookies on an industrial scale in India. The company is deemed to become the most preferred FMCG Food Brand with Pan-India presence in the near future with bread, biscuits, Cake, Rusk and other products.
Understanding the changing consumerism, the company has introduced La Americana Gourmet which comes with “NO ADDED Preservatives” targeting consumers looking for lifestyle food products.