IN PERFECTING ICE CREAM EXPERIENCES
Ice cream is a global favourite with a wide range of flavours and colours. Manufacturers are exploring new territories to cater to consumers’ changing preferences, introducing exotic and unconventional flavours. The visual appeal of ice cream is also being explored, with manufacturers experimenting with vibrant hues inspired by nature, art, and global cultural influences.
Technology plays a crucial role in the pursuit of ice cream perfection, with advanced freezing techniques and cutting-edge flavour infusion methods. This section delves into the technological marvels shaping the future of ice cream production, offering insights into the innovative processes that contribute to creating the perfect scoop.
Understanding the chemistry behind taste and colour allows for precision in crafting ice cream masterpieces, ensuring a delightful experience with every scoop, we spoke to Soumen Paul, Key Account Manager from Aarav Fragrances & Flavours Pvt. Ltd., to define the frozen dessert landscape.
Do you have any specialty or unique ice cream flavours and colours that can set your product apart from competitors?
“Absolutely! At Aarav Fragrances & Flavours, we take immense pride in our commitment to delivering unparalleled sensory experiences. Our innovative concepts are carefully crafted to elevate the ice cream adventure for our customers. “Morning Dew” is a personal favourite of mine, and I’m thrilled that it has captured the imagination of so many. The exact composition is a closely guarded secret, adding an element of mystery to the flavour. I wanted to create something that goes beyond the ordinary, evoking the freshness of a dew-kissed morning. It’s a sensory journey that invites you to explore and savour each delightful moment. We’re dedicated to producing solutions of the highest quality, and “Morning Dew” is a testament to our passion for pushing the boundaries of conventional ice cream experiences.”
Yet another flavour of Aarav is all about transporting our customers through the artistry of taste. “Italian Delight” is a personal favourite, a captivating blend inspired by the rich culinary traditions of Italy. I wanted to create a flavour that could whisk people away to the sun-kissed landscapes of the Mediterranean with each delicious spoonful.
Our commitment to blending tradition with innovation is evident in “Kalakand,” where we’ve transformed a beloved Indian sweet into a modern and delightful ice cream experience. It’s our way of paying homage to cultural roots while offering something fresh and exciting.
Now, “Pop Corn Caramel” is a playful fusion that pushes the boundaries of sweet and savoury. Imagine the buttery goodness of popcorn seamlessly married with the sweetness of caramel—it’s an unexpected combination that aims to surprise and delight the taste buds.
Importantly, our innovative journey at Aarav Fragrances & Flavours is ongoing. We’re dedicated to regularly updating and developing new concepts for ice cream applications. This commitment to continuous innovation ensures that our products remain at the forefront of the industry, providing both consumers and manufacturers with novel and exciting choices in the world of frozen delights. Stay tuned for more exciting creations!
Are there any seasonal or limited-time-offer options in your flavour and colour portfolio that can be incorporated into the ice cream product line?
Absolutely! At Aarav, we understand the importance of keeping things fresh and exciting. That’s why we have a strategy that includes seasonal and limited-time-offer options in our flavour and colour portfolio, specifically designed to enhance the ice cream product line.
We offer discounts all year round to potential customers, tailored to the quantity and future potential of that particular SKU. Aarav takes a customer-centric approach, recognizing the varying needs and potentials of each SKU in their extensive portfolio. This dynamic discounting strategy ensures that clients can benefit from attractive offers, fostering a flexible and mutually beneficial partnership.
For instance, during the festive season, we might introduce special flavours that capture the spirit of the celebration. These could range from traditional holiday favourites to innovative twists that bring a sense of joy and festivity. We also explore seasonal ingredients to create flavours that resonate with the changing seasons, offering a dynamic and ever-evolving experience for our customers.
Our limited-time offerings are carefully curated to bring a sense of exclusivity and anticipation. These flavours might be inspired by current trends, cultural events, or even customer preferences. By regularly introducing new and limited-edition options, we aim to keep our ice cream product line not only delicious but also in tune with the latest and most exciting flavour experiences.
The incorporation of seasonal and limited-time options is part of our commitment to providing a diverse and evolving palette of choices for both consumers and manufacturers. It’s an exciting aspect of our strategy that keeps our offerings dynamic and ensures that there’s always something new and enticing to explore.
Can you provide guidance on flavour and colour pairings that work well together or are popular among consumers?
Soumen enthusiastically voiced, “Definitely We have a state-of-the-art R&D center in Mumbai and vastly experienced dedicated application managers for different segments to help customers in developing the concepts they have in mind and also with new innovative concepts. Our team often visits customers’ floors to provide guidance & assistance.
Remember that the key is not only to match flavours and colours but also to consider the overall sensory experience. Additionally, trends in food and beverage preferences can influence what combinations are currently popular, so it’s always a good idea to stay updated on industry trends and consumer preferences. The collaboration with your R&D team can help you experiment with new and innovative concepts that align with consumer tastes and preferences.
Can you provide references or case studies from other ice cream manufacturers who have used your flavour and colour products?
Our portfolio consists of some of the biggest ice cream manufacturers of our country” informed Soumen.
What technical support or assistance would you offer in terms of recipe formulation or troubleshooting if the manufacturer encounters issues with your products?
Soumen’s explanation suggests that the flavour and colour supplier offer comprehensive technical support to ice cream manufacturers. Here are some key aspects of the technical support and assistance they provide:
Complete Recipe Formulation:
The supplier assists in formulating the entire recipe, including flavour dosages and all necessary ingredients. This indicates a hands-on approach in helping manufacturers create a well-balanced and flavourful ice cream product.
Tailor-Made Recipes:
The supplier customizes recipes based on the specific needs and requirements of the customer. This involves a collaborative process where the supplier works closely with the manufacturer to understand their preferences and create a unique recipe accordingly.
Ingredient Expertise:
The supplier likely offers expertise on the selection and compatibility of ingredients. This can include advice on the types of flavours and colours that work well together, ensuring stability during production, and maintaining quality throughout the product’s shelf life.
Dosage Guidance:
Providing clear guidance on flavour dosages is crucial. The supplier may offer recommendations on the optimal amounts of flavours and colours to use to achieve the desired sensory profile without negatively impacting the product’s stability.
Sensory Optimization:
Assistance in optimizing sensory attributes, such as taste, aroma, and visual appeal. This involves fine-tuning the recipe to achieve the desired product characteristics that align with consumer preferences.
On-Site Support:
In case of issues during the production process, the supplier may offer on-site support to troubleshoot problems. This hands-on assistance can be invaluable in addressing challenges promptly and ensuring a smooth production process.
Quality Control Measures:
The supplier may assist in implementing quality control measures to maintain consistency and meet specified standards. This involves ensuring that each batch meets the desired flavour and colour profile.