Adhira & Appa Coffee, a fast-emerging café brand, has unveiled an ambitious pan-India expansion plan with a target of launching 50+ outlets by the end of the current financial year. The brand, which made its debut in Kochi, is now gearing up to open new stores in Hyderabad and Nashik as part of its accelerated growth strategy.
Growth Strategy & Formats
The company’s expansion blueprint includes three differentiated store formats — Signature Stores, Flagship Stores, and Express Stores — designed to meet varied consumer needs. While Signature Stores will emphasize cultural immersion, Flagship Stores are envisioned as larger, experience-driven spaces, and Express Stores will serve customers seeking convenience without compromise on quality.
Adhira & Appa Coffee is also actively seeking investors and franchise partners to scale its footprint more aggressively across India.
Leadership Speaks
Karan Mendon, Co-Founder & COO, Adhira & Appa Coffee, said the brand is uniquely positioned to bridge India’s traditional coffee culture with modern consumer expectations.
“Our mission is to celebrate India’s coffee traditions while creating modern spaces where people can come together over authentic food, locally sourced coffee, and meaningful conversations. The enthusiastic response to our Kochi outlet has reinforced our belief that A&A’s unique mix of heritage, innovation, and local artistry has the power to connect with communities across India.”
Echoing this sentiment, Hari Kiran, Co-Founder & COO, EBG Group, highlighted how A&A aligns with the group’s broader business philosophy.
“Adhira & Appa Coffee reflects our commitment to building businesses that combine cultural heritage with modern consumer needs. As part of the EBG Group, A&A is more than just a café chain; it is a platform for sustainable growth, an experience rooted in community, and a vision for nationwide impact. We are confident this unique blend of authentic coffee, fusion food, and artistry will propel us towards our 50+ outlet target this year.”
Industry Outlook
With India’s coffee consumption witnessing steady growth and café culture expanding beyond metros into Tier II and Tier III cities, Adhira & Appa Coffee’s strategy positions it well to tap into a rapidly evolving market. By combining heritage-driven storytelling with scalable formats, the brand aims to differentiate itself in a competitive segment dominated by global and domestic players.