Allana Consumer Products Ltd plans to invest Rs. 300 crore to develop manufacturing facilities focused on French fries and frozen potato products. The initiative represents a significant expansion into the convenience food segment, aligning with the growing demand for processed, packed, and frozen foods.
The global frozen French fries market, currently valued at approximately USD 19.1 billion, is projected to grow steadily over the next few years. With this investment, Allana aims to capture a minimum of 3% of the global market share in regular fries by 2029.
The company will establish new manufacturing units in Gujarat and North India, expected to be operational by 2027, with an annual production capacity of 40,000 metric tonnes. This expansion underscores the company’s commitment to delivering high-quality frozen food products that cater to evolving consumer preferences in the convenience food sector.