Perfetti Van Melle India launches India’s first cream-filled caramel lollipop with the launch of Alpenliebe Popfills. One of India’s most-loved candy brands, Alpenliebe, has been the leader in the lollipop category. And now, understanding the consumer insight of kids preferring to lick the lollipop first and then chomp on it, the latest delectable innovation is aimed to offer a unique and differentiated ‘Lick & Chomp’ experience of creamy, caramel filling inside the lollipop coupled with the crunchy exterior, making it a first for the brand and the category.
With this launch, the company wants to strengthen its position through the latest innovation, “Alpenliebe Popfills.” The product is priced at INR 5/-and is available across retail stores in India.
Rajesh Ramakrishnan, Managing Director – Perfetti Van Melle India (PVMI) stated that Alpenliebe, through its philosophy of “Bringing hearts closer” has delighted consumers with innovative offerings. The launch of Alpenliebe Popfills unlocks a huge opportunity for the brand. The launch communication is yet another attempt to engage with our consumers and provide them an opportunity to deepen the family bond. “