Dairy major Amul is set to introduce ‘Sarlaben’, an artificial intelligence-powered digital assistant designed to enhance productivity and decision-making among dairy farmers across Gujarat, marking a significant step in the cooperative’s technology-driven transformation.
Integrated with Amul’s Automatic Milk Collection System (AMCS) and the Pashudhan application, the AI platform will provide personalized guidance on cattle health, vaccination schedules, treatment, feeding and breeding practices. It will also offer information on relevant government schemes and subsidies, enabling farmers to access verified support round the clock.
Farmers will be able to use the service through the Amul Farmer mobile application—already downloaded by more than one million users—as well as via voice calls for those relying on feature phones or landlines. Gujarati will serve as the primary interaction language to ensure accessibility and ease of use at the grassroots level.
According to Jayen Mehta, Managing Director of the Gujarat Cooperative Milk Marketing Federation (GCMMF), the initiative aims to deliver dependable, real-time information directly to farmers in a familiar language. By leveraging decades of structured cooperative data and integrating it with operational systems, the platform is expected to help farmers make timely decisions that improve animal productivity and household income.
Built on more than five decades of cooperative data, the AI system is projected to benefit over 36 lakh milk producers—most of them women—across 18,500 villages in Gujarat, who together supply more than 350 lakh litres of milk daily.
Amul’s digital ecosystem supporting the platform manages extensive datasets, including over 200 crore annual milk procurement transactions, veterinary treatment records from more than 1,200 doctors covering nearly 3 crore cattle, and approximately 70 lakh artificial inseminations conducted each year. It also incorporates fodder production insights derived from ISRO satellite imagery and periodic farmer-wise cattle census data.
By combining this vast verified repository with artificial intelligence, Amul’s Sarlaben is poised to deliver accurate, farmer-specific recommendations—ushering in a new phase of data-driven growth for India’s cooperative dairy sector while reinforcing the role of technology in strengthening rural livelihoods.