Amul, the flagship brand of Gujarat Cooperative Milk Marketing Federation (GCMMF), has introduced Amul Protein Water, a first-of-its-kind clear, lactose-free protein beverage aimed at addressing India’s growing protein deficiency and catering to the fitness-conscious consumer.
Launched on June 3, this innovative drink contains 10 grams of whey protein isolate per 500ml serving. It has zero added sugar, only 40 calories, and essential electrolytes like sodium and potassium, making it ideal for post-workout hydration and recovery.
Targeted at urban consumers seeking convenient, nutritious, low-calorie protein sources, Amul Protein Water combines functional benefits with a clean-label appeal. The formulation features water, whey protein isolate, citric acid, natural flavors, and electrolytes — all curated to deliver performance and refreshment in one bottle.
“India continues to struggle with daily protein inadequacy across age groups,” said an Amul spokesperson. “This product is designed to offer a high-quality, accessible protein solution — especially for active individuals who need protein without lactose or added sugar.”
This launch marks a strategic expansion of Amul’s high-protein product portfolio, which already includes offerings like protein-rich kulfis. The dairy giant is also planning further innovations across formats, including protein-fortified snacks, parathas, and ready-to-eat meals, signaling a broader pivot toward functional nutrition.
With rising awareness around fitness, clean eating, and sports nutrition in India, Amul’s Protein Water is well-positioned to tap into the evolving needs of health-focused millennials and Gen Z consumers, while also reinforcing the cooperative’s commitment to public health nutrition.