Amul, India’s iconic dairy brand, is accelerating its ice cream business by tapping into evolving consumer tastes, premium experiences, and a broader distribution network. Jayen Mehta, Managing Director of the Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets the Amul brand, confirmed that “the ice cream market is in expansion mode” — driven by the growing number of consumer touchpoints like e-commerce, quick commerce, and experiential lounges.
Reporting a turnover of ₹65,911 crore (~$7.75 billion) for FY 2024–25, GCMMF is now targeting ₹80,000 crore for 2025–26. A significant share of this ambition rides on its flourishing ice cream segment, fueled by rising temperatures, changing lifestyles, and an appetite for variety.
“Ice cream has always been indulgent, but today, it’s also about discovery — new flavours, formats, and health-conscious options,” said Mehta. He pointed to a shift towards experimentation, with consumers embracing everything from low-calorie and sugar-free treats to Indian-traditional-meets-global fusion flavours.
Amul’s flavour innovations include globally inspired names like Tiramisu, Cheese-n-Cherry Sundae, and Sky Scooper Dreamy Almond, alongside desi favourites such as Matka Kulfi, Rabdi Kulfi, and Roll Cut Pista Malai.
Even as Amul adds premium lines, it’s doubling down on affordability. With 2-litre family packs priced at ₹199–₹225, the brand caters to budget households while aiming to increase per capita consumption in India’s price-sensitive market.
Distribution, too, is undergoing a makeover. Alongside kirana stores and supermarkets, Mehta highlighted the role of quick commerce platforms and e-commerce in making ice cream more accessible. “Consumers now want ice cream delivered to their homes, offices, or binge-watch sessions — instantly.”
To elevate the brand experience, Amul has rolled out Amul Ice Lounges in urban centres — premium parlours offering unique flavours like Peruvian Toffee, NZ Manuka Honey, and Speculoos Belgian Biscoff in chic settings.
Backing this growth push is a ₹1000+ crore investment in manufacturing capacity, cold chain infrastructure, and an expanded distribution footprint.
“Amul’s multi-pronged strategy — blending innovation, accessibility, and premiumisation — positions us well for sustained growth in the years ahead,” Mehta concluded.