Amul, the Indian dairy giant, is all set to debut its fresh milk range in the United States, marking its first-ever venture outside of India. The Gujarat Cooperative Milk Marketing Federation (GCMMF) will launch four variants of Amul milk within a week, targeting the Indian diaspora and Asian communities in key US cities.
MD Jayen Mehta expressed the significance of this milestone, highlighting Amul’s longstanding history of exporting dairy products. The partnership with the 108-year-old cooperative organization, Michigan Milk Producers Association (MMPA), will facilitate the launch, with MMPA handling milk processing while GCMMF takes charge of marketing and branding.
The initial launch will include Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim variants, strategically targeting metropolitan areas such as New York, New Jersey, Chicago, Washington, Dallas, and Texas. Mehta underscored the focus on non-resident Indians (NRIs) and the broader Asian demographic.
With plans to extend their product line further, GCMMF aims to introduce additional fresh milk products like paneer, curd, and buttermilk in the near future. This move aligns with GCMMF’s remarkable growth trajectory, with a turnover of approximately Rs. 55,000 crores during the 2022–23 fiscal year, reflecting an impressive 18.5% increase from the previous year.
Already exporting dairy products to around 50 countries, Amul’s expansion into the US market signifies a significant stride towards global recognition and accessibility for its esteemed range of dairy offerings.