Anmol Industries Limited, a prominent player in the packaged food sector, announced its ambitious plan to achieve a turnover of Rs. 5,000 crore within the next five years. The company currently boasts a turnover of Rs. 1,600 crore and aims to increase this to Rs 2,000 crore by the next financial year.
Aman Choudhary, Executive Director of Marketing at Anmol Industries Limited, stated, “Our current focus revolves around innovation, leveraging new technologies, and consistently introducing products that resonate with our customers’ evolving preferences. These elements are pivotal as we aim to achieve our ambitious target of Rs. 5,000 crore within the next five years.”
To support this goal, Anmol Industries has recently commissioned a new manufacturing facility in Thakurganj, Bihar, with an investment of Rs. 200 crore. This plant will enhance the company’s production capacity by adding 8,000 metric tonnes per month.
Anmol Industries offers a diverse product range, including biscuits, cookies, rusks, chocolate wafers, and cakes. The company has established a strong foothold in key markets such as Uttar Pradesh and Bihar, where it holds the second position in the biscuit segment. Additionally, it has a significant presence in Jharkhand, Bengal, and Odisha and aims to achieve the number one position in these states in the near future.
Beyond the domestic market, Anmol Industries has a robust global presence, exporting over 30 unique varieties of biscuits to more than 30 countries worldwide.
Choudhary highlighted the evolving consumer trends, stating, “The next five years mark an evolving customer trend in which the erstwhile rural customer has become very close to the urban customer. We are moving towards categories that are slightly more indulgent.” The company recently launched chocolate-coated cake products and is optimistic about gaining market traction in the indulgent biscuit and snacking categories.
Anmol Industries also introduced ‘Crunchy,’ a new chocolate wafer, as part of its growth strategy. Choudhary emphasized the importance of optimizing product offerings to meet shifting consumer preferences, noting significant potential in emerging channels like modern trade and e-commerce, which allow direct interaction with consumers.