Fast-moving consumer goods (FMCG) companies are shifting their focus to the growing middle class, emphasizing innovation and premium products to drive growth. Brands like Dabur…
View More FMCG Companies Target Middle Class with Premium Products
Author: agronfood
PepsiCo Faces Lawsuit over Deceptive Marketing of Gatorade Protein Bars
A federal judge has ruled that PepsiCo can be sued for allegedly making false health claims about its Gatorade protein bars. The lawsuit, filed by…
View More PepsiCo Faces Lawsuit over Deceptive Marketing of Gatorade Protein Bars
FDI in FPI declines by 30% to Rs. 5,037 crores in 2023-24
The food processing industry in India witnessed a 30% decline in foreign direct investment (FDI) to Rs. 5,037.06 crore in the last fiscal year, according…
View More FDI in FPI declines by 30% to Rs. 5,037 crores in 2023-24
Le Pain Quotidien Returns to India, Plans 100 Outlets by 2035
Belgian bakery and restaurant chain Le Pain Quotidien is making a comeback in India through a master franchise agreement with Bake & Brew Pvt. Ltd.,…
View More Le Pain Quotidien Returns to India, Plans 100 Outlets by 2035
Oreo and Coca-Cola Collaborate on Limited-Edition Cookie and Beverage Launch
Oreo and Coca-Cola have teamed up to create two limited-edition products that merge the iconic flavours of both brands: the Oreo Coca-Cola Sandwich Cookie and…
View More Oreo and Coca-Cola Collaborate on Limited-Edition Cookie and Beverage Launch
Mars Acquires Kellanova for $35.9 Billion in Landmark Food Industry Deal
Mars, the global giant known for its candy and gum brands, has agreed to purchase snack manufacturer Kellanova for $35.9 billion. This acquisition marks the…
View More Mars Acquires Kellanova for $35.9 Billion in Landmark Food Industry Deal
Odisha to Source Potatoes from Uttar Pradesh via NAFED amid Supply Crisis
The Odisha government has decided to procure potatoes from Uttar Pradesh through the National Agricultural Cooperative Marketing Federation of India Ltd. (NAFED) to address a…
View More Odisha to Source Potatoes from Uttar Pradesh via NAFED amid Supply Crisis
Consumer Brands Ramp up Influencer Marketing Strategies to Boost Engagement
Major consumer goods companies, including Hindustan Unilever (HUL), Dabur, and Godrej Consumer Products (GCP), are significantly enhancing their influencer marketing strategies to strengthen customer engagement,…
View More Consumer Brands Ramp up Influencer Marketing Strategies to Boost Engagement
Foodtech Startup Pluckk Aims for Rs. 200 Crore ARR; Expands Geographical Reach
Pluckk, a fresh produce foodtech startup backed by Bollywood actress Kareena Kapoor, is targeting a significant growth milestone. The company aims to double its annual…
View More Foodtech Startup Pluckk Aims for Rs. 200 Crore ARR; Expands Geographical Reach
India Considers Significant Reduction in Food Weighing in New CPI Basket
A government panel in India is considering a major reduction in the weight of food in the country’s Consumer Price Index (CPI) by up to…
View More India Considers Significant Reduction in Food Weighing in New CPI Basket