Vadilal Industries, one of the top Indian ice cream brands, has appointed Mullen Lintas Delhi as the creative agency for its global brand campaign. The…
View More Vadilal Industries appoints Mullen Lintas Delhi as the creative agency for its global brand campaignAuthor: agronfood
Licious launches Ready-To-Cook Biryani Meat and Masala Mix; enters the meal category
The privilege of home-made biryani might have been rare in the past, but Licious is here to change that game. Licious, India’s much loved fresh…
View More Licious launches Ready-To-Cook Biryani Meat and Masala Mix; enters the meal categoryConstant growth trends cereal in FMCG food sector
For the FMCG foods sector, the breakfast and healthy snacks category has materialised as an outlier. With the increasing awareness around healthy eating, snacking through…
View More Constant growth trends cereal in FMCG food sectorThe premier B2B trade show for the food service and hospitality sectors will open at IEML, Greater Noida, on August 3rd
A record number of 400-plus exhibitors have signed up for the fifth-anniversary edition of the India International Hospitality Expo (IHE), which will take place at…
View More The premier B2B trade show for the food service and hospitality sectors will open at IEML, Greater Noida, on August 3rdThe growing appetite for Indian snacks globally
The love for Indian traditional snacks is spreading all over the world and its favourite tea-time snacks such as samosas, aloo bhujia and popular breakfast…
View More The growing appetite for Indian snacks globallySprite is changing from green to clear bottles to boost recycling
Coca-Cola is switching its Sprite bottles from green to clear PET plastic, which will increase their likelihood of being recycled into new beverage bottles. The transition will…
View More Sprite is changing from green to clear bottles to boost recyclingCoca-Cola extends ‘Limca’ to the no-fizz segment; signs on Neeraj Chopra
Beverage giant Coca-Cola, for the first time is ranging its lime drink Limca to the no-fizz, low-sugar category, with a new brand Limca Sportz, for…
View More Coca-Cola extends ‘Limca’ to the no-fizz segment; signs on Neeraj ChopraParle endures to be India’s top FMCG brand-Kantar Report
According to the latest edition of Brand Footprint, Kantar Worldpanel’s annual ranking of the most chosen consumer brands in India, Parle Biscuit, the brand owned…
View More Parle endures to be India’s top FMCG brand-Kantar ReportCoca-Cola India bottling partners are capitalising on $1 bn to ramp up capacity
Coca-Cola India is ramping up its capacity and market reach post-COVID. The beverage behemoth is gearing up to expand its consumer base with a new…
View More Coca-Cola India bottling partners are capitalising on $1 bn to ramp up capacityOver the past 5 years, India’s tea exports have declined by 20%
India’s tea exports went down by 20 per cent over the past five years to around 200 million kilos. From 2017-18 to 2021-22, annual exports…
View More Over the past 5 years, India’s tea exports have declined by 20%