Baskin Robbins India has announced that it will fully pass on the benefits of the recent GST rationalization to consumers, effective September 22, 2025. The tax rate on its products has been reduced from 18% to 5%, making its range of ice creams, cakes, and packaged tubs more affordable.
The company has implemented several measures to ensure transparency in its operations. Parlour billing systems have been updated to reflect the new rate, with invoices — both printed and digital — clearly displaying the 5% GST. Digital screens in parlours now run a ticker announcing the revised tax, while laminated price lists near counters show the updated consumer prices.
For packaged products, while MRPs printed earlier may still carry the old rates, customers will be charged according to the revised GST-inclusive prices at parlours. Baskin Robbins clarified that it has not undertaken re-stickering to avoid thermal shock and any impact on product quality.
Mohit Khattar, CEO of Graviss Foods, which operates Baskin Robbins in India, said, “We welcome the government’s GST rationalization as a timely step that will strengthen consumption across categories. At Baskin Robbins, we are delighted to pass on the full benefit of this reduction to our consumers with immediate effect.”
Khattar added that the company is adopting a multi-channel approach — including social media updates, in-store displays, and transparent invoicing — to ensure both customers and trade partners are well informed. “As India’s largest ice cream parlour network, this move makes indulgence more accessible and contributes to the larger growth story of India’s consumer economy,” he said.