Baskin-Robbins has unveiled a bold new flavour just in time for the holiday season: Brie My Guest. Inspired by cheeseboard essentials, this unique ice cream combines brie and burrata-flavoured bases with swirls of apricot, almonds, and pistachios, creating a savoury-sweet experience aimed at sparking conversation at the Thanksgiving table.
The launch of Brie My Guest also marks the return of Baskin-Robbins’ popular Turkey Cake, an ice cream cake designed to look like a roasted turkey, complete with sugar cone “drumsticks” and a caramel praline glaze.
“This month’s flavour is a twist on the classic cheeseboard that will surprise guests and add a touch of sophistication to holiday gatherings,” said Jerid Grandinetti, Baskin-Robbins’ Vice President of Marketing & Culinary.
The new flavour has already sparked reactions, with TODAY show hosts offering their verdict. While Savannah Guthrie and Hoda Kotb gave it a thumbs up, describing it as “like eating cheesecake,” not everyone was as enthusiastic. “It’s too much cheese,” noted Craig Melvin, and Carson Daly commented, “The burrata part of it’s OK, but when the brie kicks in…”
Brie My Guest is available for a limited time beginning November 1, both in stores and on the Baskin-Robbins app. This is the latest in Baskin-Robbins’ holiday line-up, following September’s Spooktacular Polar Pizza and Twix Caramel Crunch flavour release for Halloween.