Baskin-Robbins has announced a major expansion of its retail presence in India with the launch of a new range of products tailored for general trade, modern retail outlets, and the rapidly growing quick commerce segment.
The new portfolio includes mini ice cream sticks, cones, and low-sugar milkshakes, designed to cater to both impulse snacking and at-home indulgence.
“The rapid rise of quick commerce and the growing consumer preference for premium treats at home are shaping our product strategy,” said Mohit Khattar, CEO of Graviss Foods, which manages the Baskin-Robbins brand in India. “We want to ensure our signature ice cream experience is available wherever and whenever consumers want it.”
The brand’s move aligns with changing consumer habits, where convenience and accessibility are driving purchasing decisions. Quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart have seen significant growth in frozen dessert orders, especially in top urban markets.
Baskin-Robbins said the product launch is part of a broader plan to strengthen its distribution network, deepen market penetration, and sustain momentum following a strong FY25 performance.