Baskin Robbins has rolled out its newest range of products for the summer season, signalling a strategic shift towards embracing the burgeoning trend of snacking. In a bid to redefine ice cream consumption beyond dessert indulgence, the brand has introduced an enticing array of innovative product categories and exciting new flavours aimed at elevating the summer experience.
With a remarkable 25% growth recorded in FY23–24 across various B2B and B2C channels, Baskin Robbins aims to continue its upward trajectory with the introduction of its latest offerings and expansion plans this summer.
Headlining the launch are two novel product formats: Doublet Bars and Ice Cream Funwich. The Doublet Bars offer a decadent, multi-layered snacking experience, available in two mouthwatering variants: chocolate fudge & raspberry vanilla. Complementing this, the Ice Cream Funwich presents a delectable blend of creamy butterscotch ice cream nestled between crunchy Italian caramel cookies, promising a symphony of flavours and textures.
Expanding its range, Baskin Robbins has introduced new flavours to cater to evolving consumer preferences, including Naughty Nutella, Ferrero Moments Mousse, and Brown Biscuit Boba. For fruit enthusiasts, the brand presents Fruitini shakes, crafted with real fruit and milk, for a refreshing mocktail experience. Additionally, Baskin Robbins is set to launch Lollipop Sundaes, combining the joy of lollipops with ice cream in six exciting variants, each adorned with a lollipop and additional treats.
Driven by its commitment to innovation and customer satisfaction, Baskin Robbins continues its expansion efforts in the region. With over 900 stores across 280 cities in India and the SAARC region, the brand aims to surpass the milestone of 1000 stores, further solidifying its position as the go-to destination for ice cream lovers.
Mohit Khattar, CEO of Graviss Foods Pvt. Ltd., expressed enthusiasm about revolutionizing ice cream consumption, emphasizing its transformation into a versatile snack option suitable for any time of the day. He highlighted that Baskin Robbins’ latest offerings cater not only to dessert lovers but also to consumers seeking delightful treats throughout the day, underscoring the brand’s commitment to satisfying diverse palates across all age groups.