The ice cream brand Baskin-Robbins loved across the globe, has now endured a transformation to reveal a reinvigorated brand identity as its trademark playfulness, the guarantee of fine taste, and high calibre are reflected in the new identity. With this new makeover, the popular ice cream brand aims to increase affinity and loyalty among a younger generation of consumers as well.
Every element, from the new, vivid colours to the modern designs, has been thoughtfully designed to highlight the playful nature of the brand and to foster an inviting atmosphere; hence, the logo creates an immersive and exciting experience for customers. The brand’s guarantee of 31 flavours—one for each day of the month—remains constant.
Mohit Khattar, CEO of Baskin-Robbins, said, “We are beyond thrilled to showcase the new changes to our brand. Our new logo represents a fresh and contemporary take on our iconic brand. It is part of a broader effort to revamp the Baskin-Robbins brand, including enhancing its reach in the offline and online world, introduction of fresh new products and services, and improving the overall customer experience and engagement levels,”Over the years, Baskin-Robbins has established a significant presence in India, with close to 850 stores across over 230 cities in the country. The brand has been at the forefront of innovation by introducing several new formats and flavours, including the much-loved cheesecake sundae, the Mount Everest Sundae, and Super Duper Thick Shakes, apart from its many new ice creams flavours like Lotus Biscoff, Hershey’s Kisser Caramel, Shooting Star, Gulab Jamun, and many more, to appeal to the Indian consumer.