Feb 5, 2020
Ben & Jerry’s is the first ice cream brand to offer sunflower butter-based pints to consumers. With the launch of these sunflower butter-based products, Ben & Jerry’s is doubling down on its non-dairy alternative portfolio.
Sunflowers seeds may also be a good choice for those allergic to nuts. To help the new flavors stand out among its other offerings, Ben & Jerry’s is using packaging featuring a bright yellow lid.
The Unilever-owned company’s three new flavors for its non-dairy frozen desserts made with sunflower butter are now in stores — “Milk” & Cookies, Creme Brulee Cookie and Mint Chocolate Cookie. A fourth flavor, Cold Brew Coffee Fudge Chip, is available exclusively at its scoop shops.
Including the recently launched almond-based version of its Netflix & Chilll’d flavor, Ben & Jerry’s now has 17 non-dairy flavors, making up more than a quarter of the the company’s total flavor lineup.
Ben & Jerry’s is also introducing non-dairy, almond-based mini cups, which consist of one scoop in a portion-controlled pack. They will be available this spring in P.B. & Cookies and Caramel Chocolate Chunk flavors.
With this latest release, Ben & Jerry’s continues its track record of staying on top of the trends. By expanding its non-dairy line, the ice cream maker is leaning into a market that is expected to grow at an annual rate of 14.8% to $1.2 billion by 2025,