Mars Food & Nutrition, a division of Mars, Incorporated, has announced the launch of its Ben’s Original ready meal ranges in the UK. This expansion follows successful introductions in the US and Canada.
Product Launches:
Ben’s Original Street Food: Debuting in the US and Canada, this range features bold, global flavours such as a bean and rice burrito bowl, packed with fiber and protein.
Ben’s Original Lunch Bowls and Favourites: Arriving in the UK with a rollout starting at Tesco and expanding later. These options include grain and vegetable bowls, as well as rice-based dishes, all free from artificial colours, flavours, or preservatives.
Consumer Trends:
With 48% of Americans spending fewer than 15 minutes daily on meal prep, and a strong global interest in new flavours and healthy eating, Mars Food & Nutrition is addressing the demand for convenient, nutritious, and flavourful meals.
Development Process:
The new products were developed using consumer feedback, culinary expertise, and AI-powered insights to ensure they are both delicious and nutritious, fitting well into busy lifestyles.
Nutrition and Health Commitment:
The meals adhere to strict nutritional standards set by the WHO and contribute to Mars Food & Nutrition’s five-year Health & Wellbeing commitments.
Shaid Shah, Global President at Mars Food & Nutrition, emphasized the company’s dedication to meeting the needs of Gen Z and Millennial consumers with convenience, nutrition, and globally-inspired flavours. He highlighted the investment’s alignment with Mars Food & Nutrition’s mission to innovate and enhance food experiences.