Bigbasket, a TATA Enterprise, has launched BB Matrix, an end-to-end SaaS-based supply chain platform designed to provide complete visibility across the entire supply chain, the company announced on Thursday.
BB Matrix offers enterprises real-time updates, quick tracking of bottlenecks, and data-backed decision-making capabilities to strengthen supply chains. “BB Matrix provides comprehensive ongoing support that encompasses configuration and optimization, seamless data integration with over 150 ERP, CRM, and POS tools, and flawless migration,” said Manish Mishra, head of sales and marketing for BB Matrix. He also mentioned that the platform is capable of offering its solutions in international markets, including the US, Middle East, Southeast Asia, and Africa.
Rakshit Daga, CPTO and head of SaaS business at Bigbasket, highlighted the platform’s wide-ranging applicability and scalability: “To cater to the pressing demand for agile, robust, and cost-efficient supply chains, we have made BB Matrix available to enterprises across different sectors beyond retail and e-commerce, such as manufacturing, automobiles, aviation, consumer goods, and more.”
Daga further explained that “BB Matrix is an extensive SaaS platform with its Warehouse Management System (WMS), Transport Management System (TMS), and Order Management System (OMS), enabling end-to-end transformation of supply chains.”
The company also noted that BB Matrix can seamlessly adapt to changing market conditions and scale up to 15 million monthly transactions. It integrates AI-driven automation and enhanced visibility from the first mile to the last mile.
This launch underscores Bigbasket’s commitment to providing advanced supply chain solutions to a broad range of industries, reinforcing its position as a leader in the supply chain technology space.