In a strategic move, leading grocery e-tailer BigBasket has introduced a new frozen food brand named Precia in collaboration with renowned chef Sanjeev Kapoor. This significant development was announced in a press release recently.
Precia is set to offer a diverse range of frozen food options across three categories: frozen vegetables, frozen snacks, and frozen sweets, as outlined in the release.
Hari Menon, CEO and co-founder of BigBasket, expressed their vision for Precia, stating, “We aim to redefine the landscape, meeting the growing demand for convenient, high-quality meal solutions. Our goal of INR 100 crore in online sales by 2026 underscores our belief in Precia’s potential and our commitment to continuous growth.”
According to the release, India’s frozen food sector is anticipated to achieve significant growth, reaching USD 4.5 billion over the next five years, with a compounded annual growth rate (CAGR) of 16%.
BigBasket, a part of the Tata Group, is a leading online grocery brand operating across more than 300 cities in India.