· Leading packaged snacks brand, Bikano has come out with multigrain chips in two new flavours: Chatak Masala and Tangy Tomato
· Chatak Masala is a hot, spicy variant of multigrain chips
· Tangy Tomato are yummy tomato-based multigrain chips
· Both come at an MRP of Rs.5 only
· Both are available through the company’s wide retail network
Even as the whiff of the festive season still lingers strong in the air, India’s leading FMCG foods company Bikano has launched two variants of multigrain chips for health-conscious food lovers and patrons. Fresh on the heels of coming out with a flurry of gift hampers for the recent Diwali dhamaka, India’s most loved food company has kept the celebratory spirits ‘high’ with this launch.
Under the brand name Treatos – an apt moniker signifying giving oneself a great treat – Bikano has positioned the multigrain products, named Chatak Masala and Tangy Tomato, as a healthier alternative to the conventional potato chips. Bringing together the goodness of an assortment of grains including rice, wheat, corn, and pulses, the brand aims to give the food lovers the sheer joy of savouring the crispiness and crunchiness in terms of the taste of regular potato chips while also taking care of their nutritional requirements. In terms of pure taste, whereas Chatak Masala caters to the taste of those with a craving for the hot, spicy, and peppery, Tangy Tomato is a tomato-based sharp-flavoured mouth-watering offering for those with a palate for the piquant who often like their taste buds to be challenged and excited.
Mindful of the sensitivities of customers, at the same time, the products have been launched at fairly modest price points. Both the product variants have been launched at a convenient price point of Rs. 5 only.
“With more and more people increasingly becoming health conscious and wanting to opt for healthy and nutritious snacks, there has been a latent demand for healthy snack products which could be similar in taste and texture to the widely popular potato chips. We wanted to meet that demand by coming up with these two multigrain chips products. While Chatak Masala is a classic spicy savoury in a healthy form, Tangy Tomato again offers a nutritious alternative to traditional potato chips,” explained Manish Agarwal, Director Bikano.
“Although Diwali has ended, the festive season continues right through to the end of this year. We wanted to participate in prolonged celebrations by launching new products. What better than offering new products of healthy multigrain chips for our consumers,” further explained Mr Agarwal.
The two products are available through Bikano’s wide network of retail and modern trade outlets both within the country and outside.
About Bikano
Established back in 1950, Bikano is one of the foremost packaged snack brands in the country. Tapping traditionally rich Indian culinary heritage and by way of its unique and signature offerings, it has come to occupy a permanent presence among consumers. What began as “Bikaner Namkeen Bhandar”, a modest tuck shop in Chandni Chowk, has turned into a massive sweet and savouries brand. Today, it has presence in over 35 countries including the UK, USA, Canada, Australia, New Zealand, Asia, Middle East, Africa and the Indian sub-continent. Within the country too, through a well-established distribution network, it maintains its presence at Retail, Modern trade, National and International Stores, Airports, Railways, Government Stores, Military and Police Canteens and Institutions.
Today, Bikano boasts of 5 major production facilities across New Delhi, Greater Noida, and Rai. Deploying technology to the fullest, Bikano products are packed under ambient conditions through an application called MAP (Modified Atmosphere Packaging). Bikano has been awarded ISO 9001:2000 by UL India Ltd while also being recognized as an HACCP and SQF 2000 CM-certified organization. Its quality standards are also in accord with the FDA’s as well as Australia’s and New Zealand’s regulations.
With a rise in demand for ready-to-eat food, Bikano has also ventured into the RTE segment.