Bisk Farm, a renowned biscuit and packaged snack company based in Kolkata, is all set to strengthen its distribution network and cement its status as a prominent national player, as it is actively exploring opportunities for regional acquisitions in West and South India. Managing Director Vijay Singh revealed this ambitious plan, aiming to diversify the brand’s footprint and enhance its market presence.
Singh said that the company is targeting acquisitions of regional brands valued at Rs. 500 crores or more, focusing on sectors such as impulse food, confectionery, instant snacking, and western snacks. Currently, around 80% of Bisk Farm’s revenue originates from the Eastern region. However, Singh aims to rebalance this equation, reducing the Eastern share to 50% over the next five years through national expansion.
Bisk Farm, under the ownership of Saj Food Products, asserts its position as the fourth-largest player in the national biscuit market by both volume and value sales, trailing behind industry giants Parle, Britannia, and ITC. In the East, the company stands as the second-largest after Britannia, but Singh envisions elevating Bisk Farm to the third spot nationally within five years.
Singh outlined an ambitious growth trajectory, aiming to escalate the company’s revenue from Rs. 2,000 crores to Rs. 5,000 crores through organic means over the next five years. To achieve this goal, Bisk Farm plans to expand its distribution network across India, establish manufacturing facilities, recruit skilled professionals, and amplify advertising and promotional efforts. Singh hinted at a potential public listing once the revenue target is achieved.
To steer this transformation into a national powerhouse, Bisk Farm has enlisted the expertise of seasoned FMCG industry veterans, including Sunil Duggal, former CEO of Dabur. The company has already established manufacturing plants in Maharashtra, Bengaluru, and Nagpur, with plans underway for a new facility in Guwahati, slated for next year, representing an investment of Rs. 200 crores. Additionally, the company is exploring options for a North India unit, possibly through an exclusive contract manufacturing arrangement.
Through these initiatives and a dedication to expansion, Bi